The most exciting way to improve cash flow is to increase sales. And sales can come from more than your designated sales team. Fifty-seven percent of small business people occasionally read blogs. Bloggers are now becoming the salespeople within the small business market. Talk radio is another vehicle: 93% make radio part of their daily routine.

I've observed that the same personality traits that cause someone to write to the Editor are the same ones that cause them to be salespeople. Go through back issues of Inc magazine and see who wrote in. Small business "salespeople" often identify themselves and even their business, so you CAN find them to spread the good word about your business.

Posted by Anita Campbell October 12, 2006 07:32 AM